1,000 Large Enterprises Reached in 3 Weeks: A Market Launch in Record Time

Hintergrund

Sodexo Deutschland GmbH is a leading service provider offering sustainable food services and integrated facility management: from corporate restaurants to clinical and senior catering to mail, reception and cleaning services. It combines regional and seasonal products, plant-based concepts and efficient operations to improve quality of life and health in the workplace and in care facilities. With its focus on innovation, people and environmental responsibility, Sodexo sets standards in the service sector.

Die Herausforderung

The company had to successfully market a new plant-based product line to large B2B customers. The target group, however, proved hard to reach: decision-making processes were very complex, and there was no established communication channel into these companies.

1. 1Marketing a new plant-based line to large B2B customers
2. 2Hard-to-reach target group with complex decision-making processes
3. 3No existing communication channel into the target group

Die Lösung

For the market entry, we developed a targeted go-to-market strategy for the plant-based offering. Systematic targeting made it possible to identify large German enterprises precisely and approach them efficiently. We also used automated outreach on LinkedIn to make the outreach to these enterprises scalable and effective.

1. Schritt 1

   Go-to-market strategy for the plant-based offering

2. Schritt 2

   Systematic targeting of large German enterprises

3. Schritt 3

   Automated outreach via LinkedIn and email

Die Ergebnisse

1,000+ large enterprises reached in 3 weeks

The campaign launched in just three weeks, with a LinkedIn connection acceptance rate of more than 10% and more than 1,000 large enterprises successfully reached.

• Launch within just 3 weeks
• Double-digit connection acceptance rates on LinkedIn
• Structured market launch in a complex B2B environment