What does "reads like a colleague" mean?

Every email is written for the individual contact, short and without marketing speak, the way a colleague from the industry would write.

How long did it take to see results?

The €350,000 in pipeline came together in the first three months.

HR tech startup

Name withheld at the client's request

HR Tech Startup Builds a €350,000 Pipeline in New DACH Business in 3 Months

An HR tech startup wanted to win new customers in the DACH region but had no working outbound channel yet. We built new customer acquisition from the ground up, with German data sources and emails that read as if a colleague had written them. After three months, there was €350,000 in new pipeline.

EmailBuying signals

Published November 2026 · Figures: Reported by the customer

+350,000

New pipeline in euros

Months to result

Outbound pipeline before the start in euros

Background

Seed-stage HR tech startup with software for HR departments, selling to companies in the DACH region.

At a glance

ChallengeSolutionResult

Challenge: No outbound in the DACH market

Solution: New customer acquisition built from the ground up

Result: +€350,000 pipeline

Challenge: Patchy data on German companies

Solution: German data sources beyond standard databases

Result: The right contacts in the target market

Challenge: Template emails get ignored

Solution: Individual emails in the tone of a colleague

Result: Personal outreach that lands

The Challenge

The goal was to open up the DACH market systematically, but there was no outbound yet. International databases often cover German companies and contacts only partially, and standardized template emails are quickly ignored in German-speaking B2B.

1No existing outbound channel for the DACH market
2Patchy coverage of German companies in international databases
3Template emails quickly feel interchangeable in DACH B2B

The Solution

We built the target audience from German data sources that go beyond standard databases and wrote every message individually. Week by week, we adjusted the audience and the message until it was clear which trigger and which offer lead to conversations.

Step 1
Target audience from German data sources, not just standard databases
Step 2
Individual emails without templates, in the tone of a colleague
Step 3
Outreach built around concrete triggers at each company
Step 4
Weekly adjustments until message-market fit

Before and after

BeforeAfter

Outbound in the DACH marketNonexistentRunning channel with pipeline

DataInternational databasesGerman data sources

MessagesTemplatesIndividual for each contact

The Results

€350,000 in new pipeline in three months

Within three months, a market with no outbound activity turned into a channel that reliably delivers conversations and pipeline.

+€350,000 pipeline in three months
New DACH business built from zero
A clear picture of which message starts conversations in the German-speaking market

Frequently asked questions

International databases often cover German companies and their contacts incompletely. With German sources, outreach also reaches the companies missing there.