How Planted Started Winning Regular B2B Leads and Its First Customers in Record Time

Background

Planted Foods AG, based in Switzerland, develops innovative, fully plant-based meat alternatives. The company combines research, sustainability and culinary creativity to make products such as chicken, pulled and steak alternatives. Planted places particular emphasis on transparency, taste and resource-efficient production. With its mission, the company is actively driving the shift toward sustainable nutrition.

The Challenge

Planted had a strong product with high social impact and wanted to scale quickly after a successful funding round. However, the team had limited capacity and no stable structure for generating top-of-funnel opportunities on a regular, predictable basis.

1. 1The target market was defined very broadly, with no clear priorities
2. 2Lead research was manual and unstructured
3. 3There was no scalable process for B2B outbound

The Solution

Together, we structured new customer acquisition from the ground up and designed it to scale. The focus was not on more activity, but on clear decisions and clean execution.

1. Step 1

   Precise narrowing of the target market and the relevant buyer roles

2. Step 2

   Multichannel outbound campaigns via LinkedIn and email

3. Step 3

   Proactive meeting booking instead of passively waiting for replies

The Results

First new customer within three weeks and more than 10 qualified leads per week

Within just three weeks, the company won its first new customer and generated more than 10 qualified leads per week, building a stable pipeline.

• First new customer after just 3 weeks
• >10 qualified leads per week throughout the engagement
• A pipeline that made the revenue targets realistically achievable