From 0 to 3,000 Qualified Contacts, and Double-Digit Hot Leads Every Month

Background

Cerascreen GmbH, based in Schwerin, is a leading company in health and wellness. It offers a broad range of health tests, dietary supplements and health advisory services designed to improve its customers' wellbeing.

The Challenge

Cerascreen needed to grow its customer base and open up new markets. Traditional marketing methods had reached their limits, and the company needed a scalable way to generate qualified leads continuously. It was also important to personalise outreach to potential customers and address their specific needs.

1. 1Grow the customer base and open up new markets
2. 2Traditional marketing methods had reached their limits
3. 3Need for scalable lead generation

The Solution

By developing and rolling out a data-driven outbound strategy, Cerascreen identified and approached potential customers in a targeted way. Automated processes and personalised email campaigns reached more than 1,000 potential new contacts every month. Continuous analysis and optimisation of the outreach kept the communication relevant and engaging.

1. Step 1

   Data-driven multichannel outbound strategy

2. Step 2

   More than 1,000 decision-makers reached every month

3. Step 3

   3,092 LinkedIn connections built

The Results

Double-digit leads every month!

With the new strategy, Cerascreen generated a double-digit number of qualified leads every month. This increased new customer acquisition and strengthened the company's position in the health sector.

• 75 hot leads generated over 9 months
• First new customer already in the POC phase
• Pipeline completely filled