€337,500 in Revenue Potential: So Many Replies We Had to Pause the Campaign

Background

The academy values personal encounters, expertise and neutrality to support knowledge transfer and networking. It offers a series of topic evenings covering different aspects of business succession, including preparing the company, business valuation and finding a successor. The goal is to prepare both outgoing business owners and potential successors for the handover process and give them practical guidance. The events take place regularly in Berlin and are aimed at mid-sized companies.

The Challenge

As a new brand, the academy needed to become known among business owners and advisors in the greater Berlin area.

1. 1Build awareness for a new brand in the greater Berlin area
2. 2Reach business owners and advisors as the target group
3. 3Build a qualified network

The Solution

Using age detection on LinkedIn and Xing profiles, we identified more than a thousand suitable managing directors and pre-qualified them through personal campaigns.

1. Step 1

   More than 1,000 suitable managing directors identified

2. Step 2

   Personalized multichannel campaigns via LinkedIn and email

3. Step 3

   Personal pre-qualification campaigns carried out

The Results

45% close rate

The client is in conversation with almost every second lead contacted. The client even had to pause the campaign because the lead pipeline was full.

• 45% close rate achieved
• 50% of leads joined the network
• Campaign paused because the pipeline was full