B2B Marketplace Grows MRR by €50,000 in 2.5 Months

Background

Bootstrapped B2B marketplace from the DACH region that brings buyers and suppliers together and grows through recurring revenue.

At a glance

The Challenge

A marketplace only grows when both sides grow at the same time. But buyers and suppliers have completely different reasons to join. A single campaign for both would not have truly convinced either side.

1. 1Two audiences with different motives: buyers and suppliers
2. 2Growth without outside funding, so every euro has to pay off
3. 3One shared message for both sides falls short

The Solution

Instead of one campaign, there were two separate outbound systems, each with its own audience, its own data and its own message. Buyers were approached on the value of the offering, suppliers on new demand.

1. Step 1

   Dedicated outbound system for the buyer side

2. Step 2

   Dedicated outbound system for the supplier side

3. Step 3

   Separate audiences, data and messages for each side

4. Step 4

   Individual emails without templates

The Results

+€50,000 MRR in two and a half months

Both sides of the marketplace grew in parallel. The supplier side responded especially strongly: 35% of contacts reached replied per email.

• +€50,000 in monthly recurring revenue in 2.5 months
• 35% reply rate per email on the supplier side
• Both sides of the marketplace with their own permanently running channel