425% ROI: Smart Automation Sparks a Registration Boom for the Greentech Festival

Background

Berlin-based Greentech Show GmbH runs the GREENTECH FESTIVAL, an international platform for green technologies and sustainable business models: a three-day conference with keynotes, panels and workshops, an accompanying trade exhibition, the Green Awards Gala, the GTF Career Day and a matchmaking app for live networking. The event connects startups, investors, policymakers and researchers to drive decarbonization.

The Challenge

Despite active email and LinkedIn campaigns, Greentech was losing a lot of time to laborious manual data maintenance and research. On top of that, unnecessarily individual outreach led to weaker conversions: many leads received a reply too late. Better processes were needed to increase registrations and reduce manual effort.

1. 1Manual data maintenance and lead research
2. 2Weak conversions due to slow follow-ups
3. 3No consistent acquisition process

The Solution

Sales Automation.ai introduced an automated LinkedIn and email outreach platform with smart follow-up rules and KPIs to streamline campaigns and processes and fill the pipeline efficiently.

1. Step 1

   Automated research and outreach via LinkedIn and email

2. Step 2

   Smart follow-up rules and processes implemented

3. Step 3

   AI-powered segmentation and performance monitoring

The Results

Triple-digit LinkedIn inquiries: record interest in the Greentech Festival

With automated follow-ups, the number of replies grew 2.5x and daily registrations doubled. Curious how?

• 35 qualified festival attendee leads
• Number of replies increased 2.5x
• Daily registrations doubled