32x B2B Leads & 240,000€ later: Revenue Growth through Strategic Sales
Despite having a cutting-edge product, the company faced challenges due to insufficient sales infrastructure and minimal revenue streams. By establishing a high-performing B2B sales team, introducing new pricing models, and leveraging automated CRM processes, significant revenue growth was achieved. These measures not only ensured sustainable scalability but also substantially improved investor engagement.
Published February 2025

32
Generated B2B Leads
€75,000
Average Contract Value
€240,000
Revenue Potential at 10% Close Rate
Background
The company is an innovative player in the blockchain and AI industry, specializing in online payment security. Offering tailored solutions for business customers, it leverages cutting-edge technologies to position itself as a leader in digital payment security.
The Challenge
Although the company possessed an advanced product, the lack of structured sales infrastructure resulted in low revenues and limited investor interest. The absence of systematic sales processes hindered market access, creating an urgent need for change to maintain long-term competitiveness.
- 1Insufficient sales infrastructure despite advanced product
- 2Low revenues and limited investor interest
- 3Absence of systematic sales processes
The Solution
The company built an efficient B2B sales team and implemented a structured sales funnel to sustainably generate leads. Introducing flexible subscription and enterprise pricing models, combined with CRM integration and lead-generation automation, enabled the company to effectively attract prospects and convert them into customers.
- Step 1
Built efficient B2B sales team
- Step 2
Implemented structured sales funnel
- Step 3
Introduced flexible subscription and enterprise pricing
The Results
300% Revenue Increase through Strategic Sales Optimization
The implemented sales strategies led to an impressive revenue increase of over 300%. Additionally, the sales team's efficiency improved by 50%, allowing resources to be allocated more effectively and growth to be sustainably promoted.
- 300% revenue increase achieved
- 32 new B2B leads generated
- Significantly improved investor engagement
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Qualified leads per week
How Planted Started Winning Regular B2B Leads and Its First Customers in Record Time

42
Leads over 9 months
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