18 Trade Show Campaign Leads: How a Smart Campaign Boosted PonteMed at FIBO 2025

Background

PonteMed AG was founded in 2015 and is headquartered in Arbon, Switzerland. The company develops, manufactures and sells innovative medical solutions with a focus on telemedicine applications, medical devices and software that improve patient care. PonteMed relies on state-of-the-art technology to digitize treatment processes.

The Challenge

PonteMed wanted to win physiotherapy practices for PelviPower but faced the challenge of communicating the product's relevance clearly. Without targeted outreach, there was a risk that the target group would not recognize its potential.

1. 1Low lead data quality
2. 2Hard-to-reach, demanding target group
3. 3Long and complex sales cycle

The Solution

A personalized email campaign highlighted market opportunities and added value and sent targeted invitations to FIBO 2025. Data-driven AI automation produced a high reply rate and valuable B2B contacts.

1. Step 1

   Personalized email campaign developed

2. Step 2

   Focus on market opportunities and added value

3. Step 3

   Targeted FIBO 2025 trade show invitations sent

The Results

Growing market presence within 30 days

With the personalized email campaign, PonteMed reached more than 1,000 contacts and significantly increased its market presence. The data-driven AI automation led to greater visibility at FIBO 2025.

• 18 qualified physiotherapy leads generated
• Significantly increased market presence
• Greater visibility at FIBO 2025