End-to-End Trade Show System by Sales Automation AI

We get you twice as many leads
from your trade show.

73% of all trade show leads are never followed up — we change that.

Read our customer stories

The Trade Show Reality Check

Why most trade show appearanceswaste their potential

0%

No structured pre-invitation

Who invites fills the booth. Those who don't hope for walk-in traffic.

0%

Business cards disappear in the pile

Given away, forgotten. Contacts lost before the follow-up begins.

0%

No systematic follow-up

Trade show leads die in day-to-day business — 73% are never contacted.

0

Too little time at the booth

No trust in 3 minutes. Without a digital extension, nothing sticks.

0%

No digital trade show support

No landing page, no LinkedIn event, no QR — you're invisible.

0×

LinkedIn reach completely unused

LinkedIn Events bring 3× more registrations than email — hardly anyone uses them.

0%

Visitor lists are ignored

40% of generatable leads are never proactively contacted.

0%

QR codes without tracking

Without data, no ROI proof. 61% don't track any digital contact points.

0%

Trade show ROI remains completely unclear

You invest five figures — 79% can't say what came out of it afterwards.

"We had great conversations — but then we never heard back."

What almost every CEO says after the trade show. With the right system, that becomes a thing of the past.

The Trade Show Conversion Flow

From the first invitationto the signed deal

6–8 weeks before

What we do

  • SEO-optimized trade show landing page
  • LinkedIn profile optimization
  • Content campaign with trade show focus
  • Banner & visual assets creation

More visibility before the show

Your booth gets found before the show has even started.

2–4 weeks before

What we do

  • Personalized email sequence
  • LinkedIn Event + event campaign
  • Attendee list generation & outreach
  • Meeting booking with trackable calendar link

Directly qualified leads at the booth

You know who's coming before the show — and they arrive prepared.

Live at the trade show

On show day

What we do

  • NFC digital cards for all sales reps
  • QR code with CRM connection
  • Adaptive dealroom at the booth
  • Live tracking of all interactions
  • Spontaneous demo with personalized link

Maximum conversion at the booth

Every contact is captured, personalized and transferred to the CRM.

During the show

What we do

  • Real-time lead capture via phone
  • Automatic CRM synchronization
  • Instant notification for hot leads
  • Quick pitch as dealroom link

No leads lost anymore

Your team works paperlessly — everything goes straight into the CRM, nothing gets lost.

1–3 days after

What we do

  • Automated personalized follow-up
  • Demo booking with meeting link
  • Individual offer preparation
  • ROI reporting for the entire show

Faster conversion after the show

Follow-ups start automatically — while the competition is still sorting business cards.

What you get

  • Complete trade show conversion flow from A to Z
  • Digital business cards with NFC & QR tracking
  • Personalized invitation and follow-up campaigns
  • LinkedIn Event and accompanying content campaign
  • Attendee list generation and pre-show contact
  • Adaptive dealroom for live demos at the show
  • Complete ROI reporting after the show

Sales Automation AI at Trade Shows

We know what it feels like

We're present at the most important trade shows ourselves — and know exactly what it takes to turn a show visit into a customer.

Our booth at GITEX Asia 2026
GITEX Asia 2026

Our booth at GITEX Asia 2026

Singapore — networking with innovation leaders from across the region

Johannes Schneider & Otto Lang at the GITEX trade show stand
Leadership

Johannes Schneider & Otto Lang at the GITEX trade show stand

Our leadership team represents Sales Automation AI on the world stage

International trade show atmosphere
Trade Show

International trade show atmosphere

Exactly this energy — extended structurally and digitally

Panel discussion with the German ambassador
Diplomatic Panel

Panel discussion with the German ambassador

German-Asian technology and trade relations

Networking & relationship building
Networking

Networking & relationship building

Every strong partnership starts with the right conversation

Otto Lang at the GITEX Asia 2026 opening
GITEX Opening

Otto Lang at the GITEX Asia 2026 opening

Our Co-Founder & Managing Director on-site in Singapore

Shows we attend
We accompany our clients at the most important B2B trade shows worldwide
GITEX Asia — Singapore
OMR — Hamburg
Hannover Messe
Web Summit — Lissabon
Bits & Pretzels — München
DMEXCO — Köln

Digital Business Card with NFC

No more stacks of paper.Every contact. Directly in the CRM.

Your sales reps at the booth get a digital business card with NFC chip and QR code. One tap or scan is enough — and the complete contact record lands directly on the conversation partner's phone. All trackable, all in the CRM.

  • NFC & QR — no app download required

    One tap or QR code scan transfers all contact data directly to the conversation partner's phone.

  • Complete tracking

    You see who opened the card, which links were clicked, and when the contact was active.

  • Direct CRM connection

    New contacts flow automatically into the CRM — no manual transfer, no information loss.

  • Fully branded card

    Design in your company's CI — logo, colors, contact details and links to LinkedIn, website and calendar.

  • For the entire booth team

    Every sales rep gets their own trackable card — you see who generates the most leads.

Request digital cards
Otto Lang
Otto Lang
CEO • Sales Automation GmbH
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Success Stories

Learn Why+350 Companies Trust Us

In 5 years, we've helped companies of all sizes achieve measurable growth with AI-driven sales solutions.

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Frequently Asked Questions

Answers to the most frequently asked questions from CEOs and sales managers about the digital trade show appearance.