Success Stories
Discover how our customers achieve remarkable success with AI-powered sales automation. Real stories, real results.
Framen
www.framen.comFramen
www.framen.comInternational Go-to-Market Execution for the Springer Startup Framen
Framen operates digital advertising screens in more than 32 countries and wanted to win new advertisers in a targeted way. The goal was to identify the right target groups, approach them in a structured way and build a process that continuously creates new business opportunities. Targeted outreach via LinkedIn and email achieved exactly that: regular conversations with decision-makers, growing visibility in the market and an expanding pipeline of potential new customers.
1 The Challenge
- •No clear definition of target groups
- •Unstructured, manual prospecting
- •Different markets without consistent outreach
- •No lead data tools
2 The Solution
- •Clear definition of target groups by market and industry
- •Structured outreach via LinkedIn and email
- •Communication adapted to each country
- •A repeatable process for new leads and pipeline
- •Data enrichment to identify relevant companies and contacts
3 The Results
- •Weekly meetings with decision-makers from marketing and advertising
- •+300% increase in brand visibility on LinkedIn
- •New advertisers won, including Porsche, Uber and Bosch
Key Metrics
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Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Planted
Planted
How Planted Started Winning Regular B2B Leads and Its First Customers in Record Time
Planted wanted to grow quickly but lacked the sales and marketing expertise needed for scalable customer acquisition. With targeted message campaigns aimed at the right audiences and contacts, we generated more than 10 qualified leads per week for Planted and built a stable pipeline. Planted won its first new customer within three weeks of the campaign launch.
1 The Challenge
- •The target market was defined very broadly, with no clear priorities
- •Lead research was manual and unstructured
- •There was no scalable process for B2B outbound
2 The Solution
- •Precise narrowing of the target market and the relevant buyer roles
- •Multichannel outbound campaigns via LinkedIn and email
- •Proactive meeting booking instead of passively waiting for replies
3 The Results
- •First new customer after just 3 weeks
- •>10 qualified leads per week throughout the engagement
- •A pipeline that made the revenue targets realistically achievable
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Consistec
www.consistec.deConsistec
www.consistec.deIT Puzzle Solved: 18 Hot Leads for Consistec in 4 Months
Consistec needed an efficient way to reach hard-to-reach IT/OT decision-makers at trade shows, because manual LinkedIn and email activities generated hardly any response. With Sales Automation.ai, connection requests were automated, targeted trade show alerts were sent and personalized follow-up emails were delivered. API-based contact data enrichment and integrated booking links enabled personal outreach at scale, while real-time analytics in the CRM continuously optimized the campaign. The result: consistently high meeting rates and significantly higher sales efficiency.
1 The Challenge
- •Hard-to-reach IT/OT decision-makers at trade shows
- •Sales mainly through partners
- •Time-consuming individual outreach
2 The Solution
- •Built its own acquisition and sales network
- •Automated message campaigns for LinkedIn and email
- •962 new LinkedIn connections
3 The Results
- •18 hot leads generated in 4 months
- •2 product campaigns launched in parallel with hundreds of positive replies
- •Full pipeline after 6 months
Key Metrics
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Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Wohnwerte Deutschland
www.wohnwerte-deutschland.deWohnwerte Deutschland
www.wohnwerte-deutschland.deGranular Targeting Wins: 10 Top Investors for Wohnwerte in 30 Days
Insufficient segmentation and generic outreach had been holding back the activation of potential investors. By building granular clusters in CRM and LinkedIn data, along with tailored email and InMail templates, automated follow-ups and a post-like strategy, we were able to reach relevant contacts with precision. Within 30 days, this led to significantly higher open and reply rates. This unlocked the full potential of the network and improved lead quality for the long term.
1 The Challenge
- •No LinkedIn sales
- •Manual sales activities
- •Untapped network potential
2 The Solution
- •Granular clustering in CRM and LinkedIn data
- •Tailored email and InMail templates
- •Post-like strategy for active investors
3 The Results
- •22 top investors won in 30 days
- •Significantly higher open and reply rates
- •Lead quality improved for the long term
Key Metrics
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Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Greentech Festival
greentechfestival.comGreentech Festival
greentechfestival.com425% ROI: Smart Automation Sparks a Registration Boom for the Greentech Festival
Manual data maintenance and inconsistent outreach were costing Greentech valuable leads and timely touchpoints. Sales Automation.ai implemented an automated LinkedIn and email outreach platform with smart follow-up rules, AI-powered segmentation and continuous performance monitoring. Dynamic workflows and real-time analytics made it possible to adjust campaigns flexibly. As a result, the reply rate rose significantly and the sales pipeline filled up quickly and efficiently.
1 The Challenge
- •Manual data maintenance and lead research
- •Weak conversions due to slow follow-ups
- •No consistent acquisition process
2 The Solution
- •Automated research and outreach via LinkedIn and email
- •Smart follow-up rules and processes implemented
- •AI-powered segmentation and performance monitoring
3 The Results
- •35 qualified festival attendee leads
- •Number of replies increased 2.5x
- •Daily registrations doubled
Key Metrics
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Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Casana
www.andela.comCasana
www.andela.comFrom Occasional Referrals to a Predictable Deal Pipeline
Casana had a strong network and high-quality references, but its new customer acquisition depended heavily on referrals. The goal was to build an additional channel to reach new decision-makers in a targeted way and develop new business opportunities independent of the existing network. A structured outbound approach made it possible, for the first time, to build conversations continuously and create a stable pipeline beyond referrals.
1 The Challenge
- •New customer acquisition heavily dependent on referrals
- •Budget spent on activities that did not work
- •New conversations with decision-makers happened only irregularly
- •Hard to reach the right decision-makers in a targeted way
2 The Solution
- •Clear definition of target customers and relevant decision-makers
- •Targeted selection of companies with a visible need
- •Multi-step, personalized outreach instead of generic messages
- •Pre-qualification of contacts before the first meeting
3 The Results
- •Over €300,000 in pipeline built within 4 months
- •8–12 qualified conversations with decision-makers per month
- •Conversations with much higher relevance and closing potential
- •A pipeline that reflects the company's revenue targets
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
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Fitseveneleven
fitseveneleven.deFitseveneleven
fitseveneleven.de21 New B2B Leads and a Successful Market Expansion
By implementing a focused LinkedIn and email outbound strategy, Fitseveneleven successfully opened up two new market segments. In January alone, it generated 21 qualified B2B leads. Combining regionally targeted digital campaigns with on-site activities allowed the business to grow sustainably.
1 The Challenge
- •Expansion into two new market segments planned
- •Effective identification of B2B customers needed
- •Develop a digital, regional strategy
2 The Solution
- •LinkedIn and email outbound strategy developed
- •Regionally focused digital campaigns
- •On-site activities to build personal relationships
3 The Results
- •21 qualified B2B leads in January
- •Successful expansion into new market segments
- •Sustainable business growth achieved
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Nachfolge Akademie Berlin (Akademie Oakstreet)
akademie.oakstreet.deNachfolge Akademie Berlin (Akademie Oakstreet)
akademie.oakstreet.de€337,500 in Revenue Potential: So Many Replies We Had to Pause the Campaign
Nachfolge Akademie Berlin set out to tackle business succession through networking events in the Berlin area and is steadily growing its network.
1 The Challenge
- •Build awareness for a new brand in the greater Berlin area
- •Reach business owners and advisors as the target group
- •Build a qualified network
2 The Solution
- •More than 1,000 suitable managing directors identified
- •Personalized multichannel campaigns via LinkedIn and email
- •Personal pre-qualification campaigns carried out
3 The Results
- •45% close rate achieved
- •50% of leads joined the network
- •Campaign paused because the pipeline was full
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
ST Engineering Energy Solutions (hub·gen)
hubgen-solutions.comST Engineering Energy Solutions (hub·gen)
hubgen-solutions.comMore Conversations, More Visibility: How ST Engineering Prepared Its Market Entry Through the Hydrogen Expo
ST Engineering Energy Solutions develops solutions for decentralized energy supply and wanted to enter the European market with its HubGen product line. The goal was to raise brand awareness among the relevant target groups while preparing the market entry of the HubGen product line in Europe. As part of this, the Hydrogen Expo was to be used deliberately to approach suitable companies in advance and hold qualified conversations on site. For the first time, a structured, data-driven go-to-market approach was used, combining external support with systematic outreach: a conscious step away from traditional sales approaches. The result: significantly more conversations, high visibility in the market and a solid pipeline for the further market entry.
1 The Challenge
- •No clearly structured process for trade show appearances and generating conversations in advance
- •Target groups and relevant decision-makers were not reached systematically beforehand
- •Trade show appearances had potential but were not used deliberately to set up meetings
- •Coordination between a small team in Germany and a large HQ in Singapore for a coordinated trade show appearance
- •A new approach with an external partner meant an internal decision risk
2 The Solution
- •Data-driven ICP definition based on existing market and customer data
- •Transfer to the European market and targeted identification of relevant companies, including matching against the expo
- •Automated AI workflows to research and identify relevant target groups and contacts
- •Individual LinkedIn outreach, supported by automated processes in the background
- •Ongoing optimization and close coordination between the teams for a consistent trade show appearance
3 The Results
- •58 qualified conversations with relevant decision-makers at and around the Hydrogen Expo
- •Significantly more conversations at the booth than at previous events
- •Strong internal buy-in thanks to clear results and a transparent process
- •New go-to-market approach successfully validated and accepted internally
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Confidential Client
Confidential Client
Data-Driven Go-to-Market Strategy Delivers 24 Hot Leads Worth €360,000 for an International Law Firm
A leading law firm with more than 100 employees planned to expand into international markets but needed a scalable, efficient go-to-market (GTM) strategy. Working with Sales-Automation.ai, it implemented a data-driven approach to systematically identify and approach new clients. Automated lead generation, personalized outbound campaigns and optimized sales processes enabled a structured market entry. Within a few months, qualified leads were generated in several target regions and the first international mandates were won.
1 The Challenge
- •No scalable GTM strategy outside DACH
- •Inefficient traditional sales channels
- •No systematic client acquisition
2 The Solution
- •Data-based market analysis in target markets
- •AI-supported lead generation implemented
- •Automated sales processes established
3 The Results
- •24 qualified leads in several target regions
- •First international mandates won
- •Scalable expansion process established
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
PonteMed
pontemed.comPonteMed
pontemed.com18 Trade Show Campaign Leads: How a Smart Campaign Boosted PonteMed at FIBO 2025
PonteMed wanted to win physiotherapy practices for PelviPower but struggled to communicate the product's relevance clearly. A personalized email campaign by Sales Automation, focused on market opportunities, added value and an invitation to FIBO 2025, sparked targeted interest. The campaign achieved a high reply rate and enabled direct conversations with decision-makers. This generated valuable B2B contacts and laid the groundwork for future partnerships.
1 The Challenge
- •Low lead data quality
- •Hard-to-reach, demanding target group
- •Long and complex sales cycle
2 The Solution
- •Personalized email campaign developed
- •Focus on market opportunities and added value
- •Targeted FIBO 2025 trade show invitations sent
3 The Results
- •18 qualified physiotherapy leads generated
- •Significantly increased market presence
- •Greater visibility at FIBO 2025
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
B2B marketplace
B2B marketplace
B2B Marketplace Grows MRR by €50,000 in 2.5 Months
A bootstrapped B2B marketplace needs two sides: buyers and suppliers. We built a separate outbound system for each side. Within 2.5 months, monthly recurring revenue rose by €50,000, and on the supplier side roughly one in three contacts replied.
1 The Challenge
- •Two audiences with different motives: buyers and suppliers
- •Growth without outside funding, so every euro has to pay off
- •One shared message for both sides falls short
2 The Solution
- •Dedicated outbound system for the buyer side
- •Dedicated outbound system for the supplier side
- •Separate audiences, data and messages for each side
- •Individual emails without templates
3 The Results
- •+€50,000 in monthly recurring revenue in 2.5 months
- •35% reply rate per email on the supplier side
- •Both sides of the marketplace with their own permanently running channel
Key Metrics
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Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Sodexo
www.sodexo.deSodexo
www.sodexo.de1,000 Large Enterprises Reached in 3 Weeks: A Market Launch in Record Time
A new plant-based business line needed to be introduced to the German market, targeting large enterprises with complex catering structures. Sales Automation supported a structured go-to-market and its operational execution in the shortest possible time.
1 The Challenge
- •Marketing a new plant-based line to large B2B customers
- •Hard-to-reach target group with complex decision-making processes
- •No existing communication channel into the target group
2 The Solution
- •Go-to-market strategy for the plant-based offering
- •Systematic targeting of large German enterprises
- •Automated outreach via LinkedIn and email
3 The Results
- •Launch within just 3 weeks
- •Double-digit connection acceptance rates on LinkedIn
- •Structured market launch in a complex B2B environment
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
SalesTech startup
SalesTech startup
SalesTech Startup Triples ARR in 6 Months
A seed-stage SalesTech startup wanted to grow faster than a sales team doing its own manual research would allow. We built a complete outbound system that supplies every SDR with pre-qualified accounts every day. The SDRs no longer research; they call. The result: three times the ARR in six months and a sales team that grew from two to eight people.
1 The Challenge
- •SDRs spent much of their time on research instead of conversations
- •No predictable supply of accounts with a current need
- •Every new sales hire would have multiplied the research effort
2 The Solution
- •Accounts selected by buying signals, such as new executives, open sales roles or strong growth
- •Decision-maker with role, verified email and phone number for each account
- •Pre-call research on every account so the first call lands
- •Direct handoff into the CRM, assigned to a specific SDR
- •Weekly adjustment of audience and message based on call outcomes
3 The Results
- •ARR tripled in six months
- •Sales team grew from 2 to 8 people (5 SDRs, 3 AEs)
- •SDRs no longer prospect manually; they only make calls
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Knoll Maschinenbau
www.knoll-mb.deKnoll Maschinenbau
www.knoll-mb.deFirst Qualified Leads in 30 Days: How KNOLL Successfully Launched Outbound
KNOLL wanted to build a sales channel alongside trade shows to reach production managers in mechanical engineering in a targeted way. The goal was to generate new conversations continuously, independent of individual events, and make sales more predictable. Within the first few weeks, relevant decision-makers were approached directly and the first qualified leads came in, confirming outbound as a working channel in mechanical engineering.
1 The Challenge
- •New customer acquisition heavily dependent on trade shows
- •No continuous outreach outside of events
- •Unclear whether decision-makers could be reached on LinkedIn and would respond
- •No structured process for regular new opportunities
2 The Solution
- •Clearly narrowed target group in mechanical engineering
- •Direct outreach to production managers via LinkedIn and email
- •Individually written messages, delivered consistently through automation
- •Structured process for a predictable pipeline
3 The Results
- •196 qualified leads generated over 12 months
- •6 new customers won
- •More than 1,100 replies from relevant decision-makers
- •Continuous pipeline built independent of trade shows
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Reaching SAP-focused target groups efficiently
Reaching SAP-focused target groups efficiently
Reaching SAP Audiences with Precision: How a Structured Database Significantly Accelerated Sales
The goal was to identify and reach companies running SAP, along with relevant IT decision-makers such as CIOs and CTOs. The biggest challenge was the data foundation: research was time-consuming, incomplete and not scalable. AI-powered data enrichment and structured processes created a reliable database that significantly accelerated sales and made targeted outreach possible in the first place.
1 The Challenge
- •SAP target companies could only be identified with great effort
- •Decision-maker data was incomplete or hard to access
- •Missing direct dials and mobile numbers made outreach difficult
- •High time investment without a scalable process
2 The Solution
- •AI-powered identification of relevant SAP target companies
- •Data enrichment from 20+ sources to maximize data quality
- •Structured approach to adding direct dials and mobile numbers
- •A ready-to-use database for sales
3 The Results
- •80% time saved on data collection
- •Four-digit number of qualified contacts built
- •Immediately usable for campaigns and outreach
- •Significantly better data quality as a foundation for sales
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Machinery manufacturer
Machinery manufacturer
Against the Trend: €2.2M in Deal Volume for a Machinery Manufacturer
With Sales Automation AI, the machinery manufacturer won a double-digit number of hot leads within six months despite challenging market conditions in Germany, using innovative LinkedIn outreach strategies and targeted A/B testing.
1 The Challenge
- •Challenging market conditions in Germany
- •Hard to make contact in the B2B environment
- •Need to optimize the sales process
2 The Solution
- •More than 6,000 personal messages sent
- •A/B testing used to validate the strategy
- •Data-driven automation solutions implemented
3 The Results
- •€2.2M pipeline volume built
- •Reply rate of over 10% achieved
- •Double-digit number of hot leads generated
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
GP Joule
www.gp-joule.com/deGP Joule
www.gp-joule.com/dePlacing EV Charging Infrastructure Across the Entire Market with the Right Data
GP JOULE wanted to market charging infrastructure to companies with suitable sites, such as gas stations, logistics centers and supermarkets. The challenge was to identify this complex target group efficiently and approach it in a targeted way. Using data-based selections and smart qualification logic, we reached a five-figure number of relevant companies. The result: measurable visibility and concrete inquiries from industry.
1 The Challenge
- •Identify a complex target group efficiently
- •Reach companies with potential for charging infrastructure
- •Scalable method for approaching site owners
2 The Solution
- •Complex search patterns developed
- •Industry-specific data sources used
- •Qualification against defined criteria
3 The Results
- •27 qualified charging infrastructure leads
- •Concrete project discussions kicked off
- •Charging infrastructure offers placed effectively
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Pajunk
pajunk.com/dePajunk
pajunk.com/deMore Leads with LinkedIn and Email: An Overview of Pajunk's Winning Strategy
Pajunk wanted to win over medical professionals for the SPROTTE® needle but hit the limits of traditional sales channels. Automated LinkedIn and email campaigns combined with personal follow-ups reached the target group directly. This generated new leads and opened up qualified conversations.
1 The Challenge
- •Traditional sales channels produced few responses
- •Medical professionals were hard to reach
- •No scalable and personal outreach
2 The Solution
- •Automated LinkedIn message campaigns
- •Personalized follow-ups implemented
- •Targeted outreach to book appointments
3 The Results
- •16 qualified medical technology leads
- •Measurable lead generation achieved
- •Role as a pioneer in medical technology reinforced
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Aifind
www.aifind.io/de/homeAifind
www.aifind.io/de/homeFrom Manual Outreach to a Predictable Lead Flow: How aiFind Made Outbound Scalable
aiFind wanted to reach executive search and recruitment firms on LinkedIn and by email, but the manual effort of personalizing every message limited how far it could scale and led to weak results. The goal was to reach more relevant decision-makers at recruitment firms while significantly reducing the effort for the sales team. With a structured, AI-supported approach, aiFind started far more conversations, sped up its processes and established a steady flow of leads in this target group.
1 The Challenge
- •As the number of contacts grew, personalization became more and more time-consuming
- •Inconsistent outreach due to a lack of structure
- •Conversations were lost because follow-ups were not carried out consistently
- •Outbound seemed unreliable and hard to scale
2 The Solution
- •Clear definition and continuous review of the target group
- •Individually written outreach based on specific data points, run automatically in the background
- •Structured multichannel approach across LinkedIn and email
- •AI-supported follow-ups with automatic labeling of interested contacts
- •Inbox management to review and prioritize conversations every day
3 The Results
- •12 qualified leads within the first 30 days
- •67 qualified leads generated during the pilot period
- •First new customers won after just a few months
- •More than 1,500 relevant decision-maker contacts as a basis for further conversations and pipeline
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Fintech platform (product-led growth)
Fintech platform (product-led growth)
PLG Fintech Doubles Warm Pipeline from Contacts Already in the CRM
A product-led fintech platform sees more than 20,000 signups a month. Many of them use personal email addresses, so sales could not see which company was behind them. Our system matches these signups to their employer and turns them into business profiles. Around 80,000 personal addresses were converted this way, and warm pipeline from contacts already in the CRM doubled.
1 The Challenge
- •More than 20,000 signups a month, many with personal email addresses
- •Sales could not tell which company was behind a signup
- •Warm contacts sat unused in the CRM
2 The Solution
- •Employers identified for signups with personal email addresses
- •Personal contacts turned into business profiles
- •Profiles enriched directly in the CRM
- •Sales prioritizes companies whose employees already use the product
3 The Results
- •Warm pipeline from existing CRM contacts doubled
- •Around 80,000 personal email addresses matched to an employer
- •Running continuously for more than 20,000 new signups a month
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Deal Circle (formerly DUB – Deutsche Unternehmerbörse)
www.dub.deDeal Circle (formerly DUB – Deutsche Unternehmerbörse)
www.dub.deRebranding That Delivers: How DUB (Deal Circle) Built Targeted Conversations in the German Mittelstand
The relaunch of DUB as Deal Circle was about more than a new brand: the goal was to reach new target groups among mid-sized companies and engage them directly. The aim was to approach decision-makers on both the buy side and the sell side, build trust and turn the rebrand into concrete business contacts. Targeted outreach on LinkedIn produced more than 100 qualified conversations, a much stronger market presence and a clear position in the buy-side and sell-side space.
1 The Challenge
- •Rebrand without a clear process for targeted outreach
- •Decision-makers on the buy and sell side were not reached systematically
- •Pressure to turn the rebrand into concrete conversations
- •No structured approach for continuous business contacts
2 The Solution
- •Clear definition and segmentation of mid-market target groups
- •Targeted outreach to relevant decision-makers on LinkedIn
- •Building trust through clear market positioning
- •Structured process for continuous conversations and contacts
3 The Results
- •More than 100 qualified conversations with decision-makers
- •Rebrand successfully translated into concrete contacts
- •Clear positioning in the buy-side and sell-side market
- •Continuous development of new business opportunities
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Hübner Schlösser & Cie
hscie.comHübner Schlösser & Cie
hscie.com€3.75M in Revenue Unlocked: More Qualified M&A Deals Through Data-Driven Lead Sourcing
Sales-Automation.ai and a leading partner at Hübner Schlösser & Cie (HSCie) jointly developed a data-driven strategy to identify and approach decision-makers in specialized industries. AI-powered lead research and targeted outbound sales identified highly qualified contacts and brought them actively into the M&A process. Within a few months, several potential transaction partners were generated who would otherwise have been hard to reach. This data-driven approach accelerated deal flow and increased the close rate for M&A deals in this specialized market segment.
1 The Challenge
- •Hard to identify the right M&A partners
- •Limited market visibility in specialized industries
- •Inefficient access to relevant decision-makers
2 The Solution
- •AI-powered lead research and analysis tools
- •Automated outreach campaigns implemented
- •Strategic market analysis combined with digital outreach
3 The Results
- •15 potential transaction partners generated
- •Accelerated deal flow achieved
- •Higher close rate for M&A deals
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
HR tech startup
HR tech startup
HR Tech Startup Builds a €350,000 Pipeline in New DACH Business in 3 Months
An HR tech startup wanted to win new customers in the DACH region but had no working outbound channel yet. We built new customer acquisition from the ground up, with German data sources and emails that read as if a colleague had written them. After three months, there was €350,000 in new pipeline.
1 The Challenge
- •No existing outbound channel for the DACH market
- •Patchy coverage of German companies in international databases
- •Template emails quickly feel interchangeable in DACH B2B
2 The Solution
- •Target audience from German data sources, not just standard databases
- •Individual emails without templates, in the tone of a colleague
- •Outreach built around concrete triggers at each company
- •Weekly adjustments until message-market fit
3 The Results
- •+€350,000 pipeline in three months
- •New DACH business built from zero
- •A clear picture of which message starts conversations in the German-speaking market
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Repexo Personalberatung
www.repexo.de/salesRepexo Personalberatung
www.repexo.de/salesFrom 300 Contacts to a Predictable Pipeline: How REPEXO Built LinkedIn into a Growth Channel
REPEXO started out with a barely used LinkedIn profile and wanted to turn it into a working channel for new clients and inquiries. The goal was to become visible in the relevant industries, build the right connections and turn them into a steady flow of new business opportunities. A structured profile build-out, targeted outreach and clear processes created a reliable channel that consistently delivers new conversations and a growing pipeline of potential clients.
1 The Challenge
- •Inactive LinkedIn account with only about 300 connections
- •Decision-makers in the target industries were not reached systematically
- •LinkedIn as the central B2B channel went unused
- •No process for continuous relationship building, conversations and pipeline
2 The Solution
- •Built LinkedIn into the central B2B sales channel
- •Clear definition and segmentation of the target audiences
- •Data-driven identification and targeted outreach to relevant decision-makers
- •Repeatable process for continuous conversations and pipeline
3 The Results
- •Built a working sales channel on LinkedIn
- •Steady stream of new conversations with relevant decision-makers
- •Growth from 300 to more than 4,000 qualified connections
- •Predictable pipeline through a structured, repeatable process
Key Metrics
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Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Confidential Client
Confidential Client
20 M&A Sales Opportunities Worth €3.6M in 6 Months
A company in the M&A space needed to stop relying solely on its existing network for sales opportunities and start identifying new prospects in a targeted way. Together with a specialized sales enablement partner, it developed a data-driven lead generation strategy. Targeted market analysis and automated outreach created 20 additional sales opportunities, resulting in a more sustainable and independent sales pipeline.
1 The Challenge
- •Dependence on existing network connections
- •External dependency in sales
- •Growth potential limited by the reach of the network
2 The Solution
- •Data-driven market analysis carried out
- •Targeted outreach campaigns developed
- •Standardized sales process established
3 The Results
- •20 additional sales opportunities created
- •More independent sales pipeline built
- •Systematic lead generation established
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Cerascreen
www.cerascreen.deCerascreen
www.cerascreen.deFrom 0 to 3,000 Qualified Contacts, and Double-Digit Hot Leads Every Month
By rolling out a targeted outbound strategy, Cerascreen began reaching more than 1,000 potential new contacts every month. This produced a double-digit number of qualified leads per month. With data-driven methods and personalised outreach, the company significantly expanded its reach and made customer acquisition efficient.
1 The Challenge
- •Grow the customer base and open up new markets
- •Traditional marketing methods had reached their limits
- •Need for scalable lead generation
2 The Solution
- •Data-driven multichannel outbound strategy
- •More than 1,000 decision-makers reached every month
- •3,092 LinkedIn connections built
3 The Results
- •75 hot leads generated over 9 months
- •First new customer already in the POC phase
- •Pipeline completely filled
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
Finance and Insurance
Finance and Insurance
-50% CAC (Customer Acquisition Costs) with Automated Lead Generation
Campus Finance faced challenges with inefficient, manual client acquisition processes, limiting its growth and scalability. By implementing a customized digital platform for lead generation and automating acquisition processes, Campus Finance significantly increased the efficiency of client acquisition. Additionally, integrating advanced analytics further optimized sales strategies, leading to sustainable client growth.
1 The Challenge
- •Time-consuming manual client acquisition methods
- •Limited digital presence hindering scaling
- •Urgent need for digital transformation
2 The Solution
- •Implemented digital lead-generation platform
- •Automated acquisition processes introduced
- •Integrated advanced analytics for optimization
3 The Results
- •29 new qualified finance leads generated
- •Significant growth in new client acquisition
- •Sustainably strengthened market positioning
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
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Blockchain Company
www.beq.comBlockchain Company
www.beq.com32x B2B Leads & 240,000€ later: Revenue Growth through Strategic Sales
Despite having a cutting-edge product, the company faced challenges due to insufficient sales infrastructure and minimal revenue streams. By establishing a high-performing B2B sales team, introducing new pricing models, and leveraging automated CRM processes, significant revenue growth was achieved. These measures not only ensured sustainable scalability but also substantially improved investor engagement.
1 The Challenge
- •Insufficient sales infrastructure despite advanced product
- •Low revenues and limited investor interest
- •Absence of systematic sales processes
2 The Solution
- •Built efficient B2B sales team
- •Implemented structured sales funnel
- •Introduced flexible subscription and enterprise pricing
3 The Results
- •300% revenue increase achieved
- •32 new B2B leads generated
- •Significantly improved investor engagement
Key Metrics
Hear From OurCustomers
Real stories from real businesses. See how our platform transforms sales processes and drives measurable results.
Carrie Sievert
Head of Sales von Green Tech Festival
Michael Gauglitz
VP Sustainable Business Development, ST Engineering
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